Month: March 2018

Features Of A Good Marketing Strategy

Even though most of the stories on Instagram marketing you will find online are just about success,  many people are suffering in silence. Not everyone who posts on social media gets the desired results. You could be one of those who are not sure where you are going wrong, and you may tend to believe that social media marketing is not for you. The difference between the successful lot and those who fail is the strategy applied. In simple terms, you have to know what to post, when to post and how to engage users. The following are features of a good Instagram marketing strategy.

    1. Content adds value

The modern-customer is very enlightened and can tell the difference between fluff and content that adds value. Remember to use the social media rule that states that 20% of your content should market your brand while the rest educates the followers. Instagram is a very powerful tool because you can share videos that illustrate how to become a better player. Engage your customers once in a while and learn what they like. You can also post user-generated content as it helps you establish social proof and earn online reputation.

    1. Takes advantage of various automation tools

A good marketing strategy can help you cut on your operating costs which increases your overall profit. Most sports people use agencies to market their brands, but you apply a different approach and still make it big. However, you may not have a lot of time as you juggle between training, playing and social life. You can overcome all these hurdles through automation of your Instagram account. The only task on your side is to come up with engaging content, and the bot will do the rest. You can check some reviews of some of the best automation tools at .

    1. Measurable

You should be able to determine the impact that every marketing strategy has on your brand. You may have different campaigns like making your brand known or becoming an authority in your niche. You can use various measuring tools that help you determine how your strategies are performing. You should be able to tell the number of people you get after a certain campaign period.

The strategy that a sportsperson applies will be different from that of a business selling physical goods. Determine what you want to achieve and then develop a strategy that suits you.